Now accepting applicatons for
The AMI Montessori Orientation to Adolescent Studies
Announcing the 2013-2014
NAMTA Conference Schedule
Learn more about
Montessori Institute for the
Science of Peace
New! Montessori Algebra for the Adolescent by Michael Waski - see table of contents or sample pages
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The NAMTA membership year is September 1-August 31!
NAMTA's purpose is to maintain Montessori traditions, and at the same time, to be on the cutting edge of innovative education. Accordingly, we provide the medium for study, interpretation, and improvement of Montessori education.
Meetings
Publicized public meetings and open houses allow the public to meet new teachers and see the prepared environment. Public meetings can include a video presentation plus a speaker: a Montessori guest professional, a parent from a more established school, or a newly selected teacher for your school. The presentation time should be limited to about 40 minutes, including the video.
Publicity
Publicity for public meetings and for the school can include notices posted in libraries, churches, and stores. Newspapers, local radio, community newsletters, and community television require a press release. Group marketing with other, established schools through a common mailer saves costs.
Telephone Listing
A telephone listing in both the white and the yellow pages is a must. Many Montessori communities have a tacit agreement to avoid display advertising in order not to force an expensive game of one-upmanship.
Letterhead
Prepare a school letterhead with logo, address, and telephone number.
Brochure
School brochures should be relatively inexpensive but at the same time reflect good layout, artwork, and typesetting. Typical items in a school brochure are the following:
Tuition and fees and other material subject to variation may be inserted as a loose sheet.
Other Materials
Other promotional materials can be obtained from national societies such as NAMTA and AMI-USA. NAMTA offers introductory booklets for both preschool and elementary levels, and AMI-USA offers a brochure describing Montessori philosophy and practice.
Organizational Roots | Site Selection
New School Capital Budget | New School Operations Budget
Promotion | Starting Montessori Classes | Legal Issues
Startup and Cycle of Financial Operations | Chart of Accounts